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Precision Retail Merchandising

Made simple

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Join the growing ranks of smart brands using Regulator

CCM
F&P
TroyLeeDesigns
TNF

Meet Regulator

Every shopper journey starts long before they walk into your store. They arrive with expectations shaped by search, social, reviews, and brand content.

If the aisle is not set, the signage is wrong, or the promo is missing, that expectation breaks and the purchase slips away.
This is the most dangerous gap in retail: the handoff from digital intention to in-store reality.
Regulator is the control tower for precision retail merchandising. One unified platform that replaces spreadsheets, emails, and scattered systems with real time visibility and control across every store, banner, and department.
Not just to track execution — to command it. So the last three yards connect, the basket grows, and the shopper leaves happy.

One centralized operational platform. Endless merchandising benefits.

There are many more, but this is a good place to start.
  • Store Check     ›

    See your stores the way your shoppers will — every single morning. Regulator turns quick photo capture and simple prompts into a complete picture of floor conditions, signage, pricing, facings, and execution across every door. No blind spots. No delays. Just instant visibility.

  • POP Order & Management     ›

    Centralize all in-store graphics and printed materials. Create, allocate, and track POP kits by store, cluster, or region with full traceability from print to placement.

  • Promo Order & Management     ›

    Launch promotions with precision across hundreds or thousands of doors. Control participating locations, inventory support, and execution verification — all in one place.

  • Financial Management     ›

    Track merchandising and promotional spend in real time. Understand where every dollar goes across departments, banners, and vendors — and tie spend directly to store-level proof.

  • Fixture / Display Order & Management     ›

    Manage the full lifecycle of gondolas, end caps, tables, and specialty fixtures. Allocate, install, repair, and retire assets with complete clarity.

  • Custom Creative Order & Management   ›

    Give regional and departmental teams a controlled way to request local creative. Regulator routes requests, applies guardrails, and returns work that is accurate, on brand, and ready for the floor.

  • Content Delivery     ›

    Deliver planograms, guidelines, videos, and playbooks directly to the people who need them. Regulator ensures the right content lands in the right hands with clear acknowledgment and reporting.

  • Intelligence Dashboard     ›

    AI transforms thousands of store photos and data points into clear insights. Spot breakdowns, trends, and opportunities across banners, regions, categories, or departments. Understand what is working, what is not, and where to focus next.

Real retailers. Real outcomes.

TLD

At Fisher & Paykel, every detail matters, from the way our products are designed to the way our customers experience them. Regulator has been instrumental in helping us define clear processes across our organization, ensuring...

Sarah Howey
Marketing Manager Trade
Fisher & Paykel

At Troy Lee Designs, everything we make carries a legacy of precision, art, and speed. That means the bar’s always been high, whether we’re talking about product or how we show up at retail as a brand. Being...

Cody Swansborough
Director of global brand merchandising
Troy Lee Designs

CCM has been part of hockey for over 125 years. We have seen the game change, we have helped shape it, and through it all, speed has always been at the heart of what we do. But today, the pace on the ice and off ...

Kristian Shewchuk
Trade Marketing Manager
CCM
TLD

The North Face has been built on exploration for decades. In Canada, that means showing up consistently in hundreds of partner stores and shop-in-shops, each with their own custom displays. Our challenge...

Carl Bissonnette
Sr. Marketing Manager
The North Face – Canada
ALTONELANE
TNF
SAFARILAND
ROXY
TroyLeeDesigns
CCM
PhillipsBrewing
OAKLEY
Lift
ParkDistillery
castelli_
Costa_
F&P
DCS
WILEYX
YourWarrantyTeam

Let’s save your merchandising
team both time and money.

Three ways Regulator lifts your bottom line.
Reduce Admin Load
Everything in one place — resets, signage, creative, fixtures, promos. No more chasing emails or reconciling mismatched spreadsheets.
Move Faster in Market
Launch updated layouts, promos, and direction in days. Regulator removes bottlenecks so teams can focus on the floor and the shopper.
Eliminate Waste
Print and ship only what is needed. Track what was placed, where, and when. Proof of execution reduces reprints, rework, and unneeded allocations.

You’ll be live in 30 days
with real in-store results.

No disruption. No steep learning curve.
Today
On Your Marks
  • Custom instance set up
  • Roles and merchandising guardrails defined
  • Core teams trained in under 2 hours
Day 15
Get set
  • Import stores, fixtures, and program data
  • Run a pilot in real stores
  • Turn on live reporting
Day 30
From here, you’re fully operational. Scale at your pace.
Go
  • Store teams trained in under 60 minutes
  • Launch Store Check and live photo reporting
  • Real-time feedback & execution loops established

You’ll be live in 30 days - with real results.

No disruption. No crazy learning curve. Just instant traction for your team.
Today
On Your Marks
  • Launch your custom instance
  • Set access, roles, and brand guardrails
  • Core team trained in under 2 hours
Day 15
Get set
  • Let us import key data and assets
  • Run a quick in-field test day
  • Set up real-time reporting
Day 30
From here, you’re fully operational.
Scale at your pace.
GO
  • Reps trained in under 60 minutes
  • Go live with market checks
  • Get instant feedback from the field

No hidden fees. No surprises.
Just value.

Everything you need comes standard.
Training That’s Always Free
Your team is supported from day one with ongoing training at no extra cost.
Generous Data Allowance
High-volume storage and usage are built in, not upsold.
Onboarding Without Fees
Seamless setup and guided launch — fast, simple, and included.
Endless System Tuning
Refine workflows and adjust processes as you grow, always included.
Flexible User Limits For Growing Fleets
Enterprise teams scale up or down without artificial penalties.

Do more with less.
No added headcount.

Smart tools that fit directly into your existing structure.
“I walk the floor, take a few photos, answer prompts, and I’m done. No more late-night reporting.”

Name

Store Manager,
National Sporting Goods Retailer
“Everyone participates — Merch, Ops, Vendors. The platform aligns us without needing a central administrator.”

Name

Director,
Retail Merchandising
“We did not hire a system admin. Regulator runs itself inside our structure. Store teams just use it.”

Name

VP,
Store Operations
“I log it right from my phone — fixture photos, order updates, everything. No back-and-forth with HQ.”
Danika White
Sales Rep,
Troy Lee Designs
“Everyone contributes. Everyone benefits. That’s the magic — it scales without a central bottleneck.”
Cody Swansborough
Director of Global Merchandising,
Troy Lee Designs
“We didn’t need a platform lead or extra support. It’s fully live and our team just uses it.”
Mikey Galvan
VP of Sales,
Lift Foils
“Regulator is the ecosystem that keeps our trade marketing organized, connected, and effortless.”
Jeff Bridges
Trade Marketing,
CCM Hockey
“Regulator has been an essential tool for our team to stay organized and up to date with the market and our customers. It is 100% the best solution to bring our sales team to the next level.”
Neil Currie
Sales Manager,
Phillips Brewing and Malting
“Regulator check-ins have completely simplified my reporting. What used to take hours of post-office work is now done right at retail in minutes. It’s faster, easier, and keeps everything accurate.”
Connor Rendell
Brand Activations Events,
CCM Hockey
“The team clearly understands the needs and pitfalls in retail, sales, & marketing and obsesses over delivering a better experience.”
Alex Melgar
Marketing Operations Manager,
Oakley
“The Regulator platform has helped our trade marketing team streamline our marketing processes so much.”
Tatiana Lopez
Marketing Manager Trade,
Fisher & Paykel Appliances
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